I recently got caught up into thinking that I am doing a friend a favor. Actually, it was not so recent. It started all in May 2009 when I spontaneously offered to assist a friend in dire need for a revamp of her website. The usual applied in that “friends just don’t have money, but need your skills”. Thinking that I am doing the right thing I did not hesitate and full of excitement started working on an outline.
How wrong I turned out to be, is unbelievable. From having a clear idea of utilizing favors from other true friends, I had a clear proposal of revamping the skin, implement a “state-of-the-art” administration system and all the usual SEO goodies such as a blog, forum, news and article management features. Wow, how this friend turned out to take-twist-and-turn the offer and tried constantly to lure me further into a website that I personally would not even offer to write for a paying customer – it just simply cannot be done!
To fully understand, I have to put the second, more pleasant event next to this. Yet another friend needed a website and her enthusiastic ideas and full steam work on it, made me close my eyes for time and resource constraints, and immediately offered (no, demanded) that I start working on it. What a pleasure this turned out to be even though I pushed the deadline constantly a week, and then yet another week, and again and again.
My advice to anyone embarking on such a venture is to “never help those that are not willing to help you help them”
Look at the table of comparison below and you will be able to answer:
- Whose website got done within a reasonable time and whose not?
- Guess who I will always be ready for, no matter when!
| Logo |
No logo – I “digged” deep and had a friend design the logo which took extreme skills, craftsmanship and time. After endless hours, we had a logo which was ok. I falsely believe this is a good sign even though no advice was taken in consideration! |
Logo clearly defined and conforming to effective logo marketing requirements. I must add - she is the best designer I have ever met!
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| Design |
No clear idea and constantly criticizing every website out there in the market. Everything is childish & wrong and when asked to come up with a clear layout, nothing was forth-coming but “you have to give so I can criticize until it suits my needs”. |
Clear idea and started putting it together, constantly consulting along the line allowing us to put heads together and refine it to be both visually stunning yet web friendly. The process was fast, effective and without pain. |
| Implementation |
Thousands of lines of text embedded in a hyped-up, one window non-seo friendly flash pages and Disney world state of the art animation skills implementations. Time and resources obviously does not count! |
She did all her homework, structured her data and we constantly were in touch seeing where to improve and where to just leave it alone. Well thought of text – not too much, nor to little. |
| Data/Business Structure |
No idea on what the website is to promote, how to be structured and what to add and what not. Everything has to be done by us, whilst the “friend” sits on the sideline and will give orders until the early hours in the morning to be served! Advice is to be ignored! |
Well organized, hard working and a clear mind on where to go. She prepared all the data, categorization, structure and SEO optimization skills. Each paragraph has been written with care and presented with pride to simply add to the admin system. |
| End Result |
No website, no effective web presence and lots of tears. |
A website and a live long partnership! Go for it, you WILL make a success! |
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